![]() lavished on the field, but the 24-year old super star wide receiver has become one of the more lavishing figures off the field, transcending his brand as an influence in both sneaker culture and fashion. The deal is believed to be worth more than $25 Million over the 5-year length, with additional incentives that could add another million to each year of the deal. That 10-day match window ended today - with Nike exercising its right to match. Much like restricted free agency in pro sports, during negotiations, all along Nike reserved the right to a “match clause,” allowing them to fully match any agreed upon term sheet from a competitor and retain Beckham Jr. He was, rightfully, looking to be featured beyond just Football and Training category activation’s and campaigns, and incorporated into global brand marketing for lifestyle products and running campaigns as well. While a signature cleat wasn’t a requirement in talks, according to multiple brand sources, there was a desire to be a “brand icon” on Beckham’s part. After Beckham Jr.’s initial Nike endorsement deal was set to expire earlier this month on May 1st, he and his agent Zeke Sandhu met with both brands to hear pitches and new offers on a long-term partnership. Odell Beckham Jr made history on Tuesday, signing the most lucrative shoe deal with Nike for an NFL player.Īccording to Nike DePaula of Nice Kicks: In a monumental brand decision that came down to the final hour of the “match clause” window, Nike has opted to fully match Adidas’ endorsement deal offer to NFL star Odell Beckham Jr., keeping the Giants wide receiver and style icon with the Swoosh for at least the next five years, industry sources tell Nice Kicks. His New York Giants are 2-9 and he was lost for the season after brutally injuring his ankle.
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